Saturday, October 24, 2015

Module 3 - Awareness Poster

This was a tough one. I couldn't come up with the requisite 12 sketches - I struggled to get to 7. This is such an overly saturated topic that it seems like most of the good ideas have already been done so brain, don't fail me now.

Here's what I landed with:

1) Empire state building melting to promote climate change.
2) Manhattan crumbling like an iceberg to promote climate change as well.
3) Body in coffin with a cigarette in hand. Stop smoking.
4) This one was inspired by a photo a friend shared with me from a recent trip she took to Bosnia. It's a sky with mortar bruises in it - the message is that we all live under the same sky. Promote peace.
5) Iceberg on fire - climate change.
6) Depression - a black backdrop with a light shimmering in the distance, you're not alone. There's help, etc. etc.
7) Noose made of cigarettes - it's the same thing - quit smoking.

We'll see where this goes.

Thanks,
AP


Wednesday, September 30, 2015

Module 2 CP - Photomontage (Part 1)

Design Brief:Create a photomontage for a fictitious artist or band.

Commentary:My first challenge was thinking of the name of the album to help inspire the direction of the photomontage.

After some thinking I came up with the band name: MOLT (which is the acronym for the leadership team I serve on at work), and the album title "Everything's an Argument" - which was the name of a book sitting on my coffee table. I thought it was appropriate since everything IS an argument among the marketing operations leadership team. It was apropos.

At any rate, I began my sketching:


I was trying to come up with ideas that would represent office politics, or even arguments in general. However number 4 intrigued me. First, it left the concept of "everything's an argument", instead I went with "compromise" (still in line with my fickle and argumentative leadership team).

Compromise was eventually what I pursued.

The original concept was a tree in the foreground, with a city scape in the background. Windows would be in the leaves of the tree. Almost as if to compromise for the sake of the environment, instead of tearing a tree down we turned the tree into an apartment building... compromise. Again, I went away from the original theme of office politics.

Finding images:
I resorted to the internet for photographs. I came upon https://pixabay.com, which provides royalty free, creative commons imagery that can be used anywhere without reference (score).

I needed a tree, some windows, and 

I collected the following:




The end result:
The images were composited all together to create my initial vision. I played with the levels of each image to go for an almost "painted" effect to get away from the photographic element.

I also experimented with lighting effects to add some depth to the image.

Straying again from my original concept, I decided that the city scape would be viewed through the windows, instead of behind the tree.

If you notice, the windows are actually on the outside - you would think that you would be looking into a house, however you're looking OUT into the city view. Changing the idea that the city is actually inside the tree...


Enjoy,
AP